Marketing Funnels Explained. Why One Touch Point Is Never Enough
In the installation and construction world, no one wakes up, spots a single advert and immediately signs off a six figure project. Buying decisions are slower, more thoughtful and often involve a fair amount of head scratching from several people. This means effective marketing is never a one hit wonder. Instead, it is more like guiding someone through a well lit path. At first they barely know you exist, then they start recognising your name, then they begin to trust that you actually know...